Branding Expert, Chief Executive Officer and Founder of Seloart, a sign making company, Selorm Betepe has shared an inspiring story on how he rose beyond the torrid times to build one of Ghana’s biggest sign-making companies.

The company which started operations as a signwriting shop at Achimota in Accra the capital of Ghana has grown from sign writing to design and printing of complex and intriguing artworks, vehicle branding, signage, large format digital printing, CNC cutting, laser cutting, and general branding works.

Like every entrepreneur or visionary who has plans of setting up a business, Selorm has seen it all. Struggles, disappointments, and his undying spirit have propelled him to achieve greater heights with Seloart.

In 2019, Seloart opened a state-of-the-art sign making factory at Pokuase in Accra as part of efforts to transform the signwriting industry to become a viable sector in Ghana and West Africa. The company, also inaugurated its Corporate Head Office at Pokuase to boost its engagements with clients.

“If opportunity doesn’t knock, build a door” a philosophy which Selorm has held on to and one that defines his personality. His undying spirit even in the face of struggles and disappointments. A philosophy that has spurred him on for 15 years on a journey in building the preferred signwriting company in Ghana and beyond.

As Seloart marks 15 years in existence, Selorm Betepe has shared the story of how he transformed a wayside sign art making shop into an ultra modern and state-of-the art sign writing company in Ghana. An inspiring story that touches on the need to rise above doubt and discouragement.

Read below……

“On May 5, 2005, the dream began with what no one thought could be a force to reckon with. The dream began with a makeshift structure with no trace of hope and sustainability. It was a journey without a path; a means to an end and an idea people looked down on.

It started as a sign writing shop at Achimota; basically doing paint work. The first two years were the most difficult part of the journey, but hope was not lost.

I didn’t know what to tell my mum after the GH¢80 seed money she gave me went down the drain. The rains destroyed the makeshift structure but she never gave up. Mummy encouraged me to get it fixed and move on with the dream. She is a mother everyone would wish for. I call her Lena.

I met Josben Odonkor, who was then working with ABL during the most trying moments of my career. He was then Head of Marketing and had at the time come to repair his lawn mower at a shop near mine. He told me he would like to work with me on a branding project. Our Club Beer and Stone Lager branding project came to an end successfully. It was a pleasure working with him until his unfortunate demise. May he rest in peace.

During the ABL branding project, AMA was really on our case. It was then on a project to evict encroachers on Achimota School lands.

We couldn’t bear the harassment of the metro guards any longer so we had to cough up GH¢3,000 to rent a shop at Achimota. On April 13, 2008, we opened the shop and thereby revived what seemed to be a dead dream. Our clients were very excited to see a transition of something that had all its hopes dashed.

Business picked up quickly. Of course, we had no option than to succeed. Failure was not an option.


In 2010, I came to the conclusion that technology was the game changer for the sustainability of this dream. I recollect going to the then Unibank, Apenkwa branch to be precise, for a loan of £10,000 but my relationship manager said “Selorm, we can’t help you. Your sales can’t support the loan.”

The red card from Unibank did not end my dream as I pushed on. Two years later, a friend, Yaw Frimpong Tenkorang of then Beige Capital called and said his company wanted some branding done on their cars. We performed to the best of our ability resulting in one Mr. Koomson of then Goldman Capital inviting me for a meeting. He actually drove to my office for the meeting. We had a successful meeting and came to an agreement. On his way out he asked me “Selorm what do you need to help grow your business” and without blinking an eye I responded that I needed a loan of £10,000 to buy a large format printer.

He asked me to come to his office on Monday. He handed me over to his relationship manager and told him “this guy needs a loan, help him out” .

I went through all the process, provided the necessary documentation and collateral. In three days, my account was credited with the said amount. Within three weeks ,we flew in our first VersaCamm series printer from the UK. That was in December 2012.

We dutifully made all monthly principal and interest payments. The fact is all sales and profit went into paying off the loan, payment was made 8 months ahead of schedule.

Game Changer:

This technology was a game changer because we were able to generate income to upgrade our system to add a computer numerical control machine (CNC) in 2013. We had made payments to a supplier who promised to deliver the equipment in 3 months. The equipment was to enable us to go into 3D sign production fulltime.

But for close to eight months, the equipment was not delivered. We even rented and prepared a place to keep the machine, but the rent went waste.

Finally, we received the equipment, getting to the end of 2014, the technician who was brought to train us was not up to scratch.

I quickly booked a ticket to Cape Town to be certified as a Multicam CNC Pro in order to maximize the use of our Multicam Classic entry level CNC. I wasn’t leaving anything to chance.

The New Dawn:

My return from Cape Town marked the new dawn.

With the addition of our Multicam Classic, we increased production drastically resulting in upsurge in sales. We expanded and added our Kwabenya Branch to serve our walk-in customers.

In 2017, we broke ground for the construction of the much awaited sign centre, which was on the drawing board for seven years. It was part of our 10 years development plan from 2010 – 2020.

This project came with its challenges – financial and litigation. Construction was stalled for over eight months. It was heart breaking to see a project funded with a bank facility sit idle. In early 2019, we reached an agreement with the landowners, resulting in the resumption of the project. On December 12, 2019, we commissioned the sign centre, which was meant to be commissioned today to mark our 15th anniversary. It houses our head office and workshop.

The commissioning of the sign centre was a great relief, although it came with its maintenance cost. One thing that I have learnt over the years is there is a price to pay for everything.

Our focus was on building the right infrastructure driven by technology. Today, together with my team, we are proud to be part of the Seloart story.

Today here we are with the state of the art Sign Centre. We couldn’t have made it this far without our loyal clients. We are grateful to all who made the Seloart dream a reality.

To my team, Happy 15th Anniversary guys.

We can only get better”.

Credit: Se lorm(CEO and Founder, Seloart Group)/Facebook

Source: Kwabena Owusu

978 thoughts on “Struggles, Disappointments, and an Undying spirit on the journey to building Seloart -The Selorm Betepe Story

  1. It was around this period that I acquired the Rhythm O Bounding Bunny, a dual vibe I thought to be promising priligy dapoxetine You may go through the list of ingredients and see whether you are allergic to any of the ingredients

  2. However, this drug should be taken only once, lest the patient experiences severe side effects and overdose, which could be fatal buy cialis 10mg With the desoto house that that you can be refunded or newsletter and within the mid-1930s

  3. cialis no prescription There are no known medical situations that may cause you to go through a seizure or to experience severe problems with your eyesight, so if anything changes, you should check with your doctor before starting Cialis use to make sure you know what is going on in your mind

  4. Four randomized, controlled clinical trials were performed comparing 5 days versus 10 days of cefuroxime axetil for the treatment of subjects with secondary bacterial infections of acute bronchitis. is doxycycline a penicillin Rizzo A, Paolillo R, Guida L, Annunziata M, Bevilacqua N, Tufano MA Effect of metronidazole and modulation of cytokine production on human periodontal ligament cells.

  5. A No Deposit Bonus gives you more freedom in playing your favourite game without making any deposit but online casinos tend to limit your choice based on the house edge. So, do check the bonus terms & conditions in order to find out the games on which you can avail your No Deposit Required Offer. Having established that, you can find online casinos where you can play Roulette, Blackjack and Video Poker with your No Deposit Cash Bonus whereas Free Spins No Deposit Bonus are available only on Slots games. However, there’s are a few other things you should know about No Deposit Free Spins offers. Sometimes, operators give you the chance to play with no wagering Free Spins, but instead of withdrawable cash funds, you will receive your winnings into bonus cash to be used for future play at the casino, not as real money you can withdraw. And this is okay, you will get bonus cash to play with at the casino the minute you register an account. In this tutorial you’ll create a blackjack game in SpriteKit using Swift 3. You’ll learn about implementing touch, creating visual animations, and many other concepts that will come in handy when building a SpriteKit game. Very rarely, you might come across a single deck game in a live studio setting. In this case, there will be an automatic card shuffler on the table. As one deck is in play, another will be shuffled, and they swap over as play progresses. This only adds minimal delays. That said, the Blackjack variations include American Blackjack, European, Atlantic City, Vegas Strip, Classic Blackjack, etc. Interestingly, you can play the Multihand versions of these games. If the thrill of beating a croupier excites you, the operator has a live casino to quench your thirst. So, the games in this category include Infinite Blackjack, Party Blackjack, VIP, Diamond VIP, Diamond Blackjack, etc. While playing, you can enjoy fast payouts and stellar customer support to boot.

  6. HD. Shyla Jennings, Zoey Holloway In Cheer Squad Slumbber Parties 04.
    HD. Lesbian Sweet POV Brunettes Zoey Monroe, Karlee Grey, Serena Blair, Presley Hart (0%.
    2 months ago. HD. Zoey Holloway & Sadie Holmes HD Lesbian.

  7. Aaron Avruskin, co-founder of Leverage Game Media, an NFT-focused company backed by Mark Cuban, joined the panel as a late addition, touting the “frictionless nature” of the blockchain for allowing users to conduct transactions at a dizzying pace. A frictionless market is defined as one that imposes little to no restraints on transactions. Crypto bets: A report from inside the online gambling industry has shown that more people are starting to use crypto to gamble online, forgoing fiat. And there is a greater interest in betting with altcoins. Buffett even compared the cryptocurrency to a button on his jacket. There are three contact options for customer support. We recommend using the live chat function on the site since it is quick and convenient. The phone support line is also great for quick assistance, while email support is better for non-urgent matters. The help section is a bit lacking as it doesn’t provide a lot of details for common issues. Baccarat online for real money attracts casino players for its low house edge and fast betting action. This traditional and popular game is also known as punto banco. The rules are the same, and players can make bets with the real money option. Of course, it is not just InterCasino that offers you the chance to play baccarat for real money and if you are an American player that wants to play Baccarat online for real money, you’ll want to play at a casino that is the best for you and that casino would be Bet365. When researching online casinos, you’ll quickly find that there are more online casinos than you can count. Settling down for some serious research time can deter even the most resolute of gambling fans sometimes, and that’s why I’ve done the work for you with my abovementioned top baccarat casino online sites.

  8. Bedava porno izle canli seks videolar, güzel bayan sikişmek.
    Bedava porno izle canli seks videolar, güzel bayan sikişmek 46 857.
    aile ici seks hikaye dinle. 19 238. cosplay porn vk.
    29 579. telefonla annesiyle konusurken sikisen unuversteli.
    11 265. uvey baba fuul pornolari. 13 040. zerin egeliler sikis porno film.

  9. 天娱捕鱼-欢乐真人捕鱼游戏 站点声明: 免费的二次元日本麻将对战游戏《雀魂麻將(MahjongSoul)》现已在Steam商店正式推出,本作可免费畅玩,含内购内容,支持简 繁中文。Steam商店链接>>>据官方公告显示:截止到更新前注册游戏 三国杀国际版 站点声明: 站点声明: 热门搜索排行 神來也暗棋2、象棋麻將 2016年最绿色公平的青春交友手游清新来袭,妈妈再也不用担心我玩手游费钱了!只要你有4399账号,就可以通玩页游和手游端的《主宰世界》哦,其他平台的玩家也可以和4399的玩家在同一个大区游戏,还在考虑 2016年最绿色公平的青春交友手游清新来袭,妈妈再也不用担心我玩手游费钱了!只要你有4399账号,就可以通玩页游和手游端的《主宰世界》哦,其他平台的玩家也可以和4399的玩家在同一个大区游戏,还在考虑註冊-神-來-也 有的妞妞规则是平点走有的妞妞玩法则是看先看牌面在比花色当然还是以黑桃>红桃>方块>梅花。 规则 德州扑克是世界上最流行的扑克牌类游戏。一张台面至少2人,最多10人参加。德州扑克一共有52张牌,没有王牌。 每个玩家分两张牌作为底牌,五张由荷官陆续朝上发出的公共牌。…… 今晚打牌3缺1–麻雀、鬥地主、跑馬仔、老虎機 看完小编介绍那麽多的牛牛玩法以及妞妞规则后,同时也知道了《一起轰趴游戏网》妞妞APP有许多不同的牛牛玩法,您是不是非常的心动呀? 想赚钱必学【妞妞必胜法】只要搞懂妞妞牌型机率就不怕输! 妞妞,又称为「牛牛」,也是一款非常受欢迎的扑克牌类游戏 當切牌出現,表示此局結束後,便會重新洗牌。牛牛玩法閒家及莊家獲發2張或3張牌,第3張是否發出基於下表的規則。牛牛玩法此遊戲是要比較莊家及閒家手持該手牌的點數,那手牌較接近9點為勝出。相同點數為和局。牛牛玩法派彩會根據百家樂賠付表來賠付。

  10. Cost Estimations:$30 hour (between 2500 and 4000 words an hour, depending on what your paper needs) Before beginning, I’ll ask for a sample of your paper and a to-do list from you. With that, I’ll give you a price quote. The price quote includes how long I expect to spend on your paper in addition to the absolute maximum amount I’ll charge you; rush response available as well.  See website for more pricing details. The first of our book editing and formatting services is proofreading. Proofreading is a light edit with a focus on spelling and punctuation.  It’s perfect as a final look over a book or an addition to other edits. Grammar and punctuation checks are part of the copyediting and line editing process, but on its own, a proofread is a final read-through of a document that doesn’t need a more thorough edit. Malone Editorial Services offers in-depth book editing for writers and publishers Authors and publishers no longer need to rely on expensive typesetting processes. Now you can produce a beautiful book in seconds, for free! Mike Sussman, Writer-Producer. It is easy for readers and third parties to spot mistakes in your manuscript because they are not as close, or as attached, to your book. Plus, professional book editors are trained in the different types of editing that you may not have an eye for! Since you lack the proper training to approach your work with distance and objectivity, you need to hire someone to do that on your behalf. This is the chief reason that self-publishing platforms offer book editing and proofreading as primary publishing services. “AutoCrit is my online editor of choice. A prime reason my debut book has become an Amazon Best Seller!”

  11. no longer supports Internet Explorer. Jerzy Rki, polski matematyk i kryptolog, ktwybitnie przyczyni³ siꠤo rozpracowania maszyny szyfruj±cej Enigma m. in. poprzez wspkonawstwo jej repliki, zgina³ w wyniku zatoni꣩a statku na Morzu ¦remnym na pok³adzie kto si꠺najdowa³. Z³amanie niemieckich szyfrg aktualnych wyliczezy¶pieszy³o zakonie II wojny ¶wiatowej nawet o 2 – 3 lata. By rozpocząć daną misję musisz ją zaznaczyć i wcisnąć przycisk Rozpocznij misję (11). W przypadku misji opcjonalnych, możesz zapłacić Lesterowi (12), by zlecił jej wykonanie komuś z zewnątrz. Misja zostanie natychmiast wykonana, jednak trzeba będzie za to zapłacić kilkadziesiąt tysięcy. Kasyno Betsson to jeden z najpopularniejszych i najdłużej działających operatorów, który doskonale wie jak zadowolić graczy o różnorodnych wymaganiach. Na stronie kasyna znajdziesz wszystko to, co jest najlepsze w hazardzie, czyli ogromny katalog gier i hojną ofertę bonusową. Szybkie wypłaty oraz polskojęzyczne wsparcie pomogą Ci zanurzyć się w wyjątkowym świecie gier na pieniądze. Kasyno Betsson oferuje ogromny wybór gier slotowych. Jest ich niemal dwa tysiące. Wśród najpopularniejszych automatów internetowych w tym kasynie aktualnie znajdują się: Lista najlepszych stron kasynowych w Polsce. Kasyna online wymienione w kolejności oceny z recenzji użytkowników, wszystkie są licencjonowane przez MGA, UK Gambling Commission do prowadzenia godnych zaufania stron internetowych dla gier kasynowych online. Nowe kasyna online dodawane regularnie. Aby zobaczyć listę ofert sign up, przejdź na naszą stronę z ofertami kasyn w Polsce.

  12. Pingback: 2exemplify
  13. safe and effective drugs are available. Everything what you want to know about pills.
    buy stromectol online uk
    Definitive journal of drugs and therapeutics. drug information and news for professionals and consumers.

  14. Pingback: buy coursework
  15. Pingback: coursework history
  16. Definitive journal of drugs and therapeutics. Medscape Drugs & Diseases. stromectol where to buy
    Definitive journal of drugs and therapeutics. Learn about the side effects, dosages, and interactions.

  17. Pingback: sex dating sights
  18. Pingback: dating sitss
  19. Pingback: zoosk login
  20. Everything information about medication. safe and effective drugs are available. how to buy generic nexium without a prescription
    Read information now. earch our drug database.

  21. Best and news about drug. Prescription Drug Information, Interactions & Side. can you get generic clomid without rx
    Prescription Drug Information, Interactions & Side. Learn about the side effects, dosages, and interactions.

  22. Definitive journal of drugs and therapeutics. Definitive journal of drugs and therapeutics.
    zithromax cost australia
    Definitive journal of drugs and therapeutics. Learn about the side effects, dosages, and interactions.

  23. drug information and news for professionals and consumers. drug information and news for professionals and consumers. amoxicillin discount
    п»їMedicament prescribing information. earch our drug database.

  24. Incredible post. Articles that have significant and savvy remarks are more agreeable, at any rate to me.
    It’s fascinating to peruse what other individuals thought무료스포츠중계I really enjoyed your post.

  25. drug information and news for professionals and consumers. Prescription Drug Information, Interactions & Side. tadalafil generic over the counter
    Long-Term Effects. Generic Name.

  26. drug information and news for professionals and consumers. Read here. cialis 20 mg sale
    drug information and news for professionals and consumers. Comprehensive side effect and adverse reaction information.

  27. Some trends of drugs. Definitive journal of drugs and therapeutics.
    dapoxetine cialis
    Read information now. drug information and news for professionals and consumers.

  28. Some are medicines that help people when doctors prescribe. Learn about the side effects, dosages, and interactions. tadalafil 10 mg canadian pharmacy
    Actual trends of drug. Learn about the side effects, dosages, and interactions.